Jess Timmerman Published in Banking.com

Congrat’s to our own Jessica Timmerman on her recent publication in Banking.com.

We spend a lot of time thinking and talking (and implementing) how to best communicate with our COI’s and clients.  Jessica’s brings up some great points here: there’s no one-size-fits-all approach when communicating across age groups.  Targeting your message improves reception.  Do that we’ll and you can transfer those skills to increased response rates and increased value.

See her full piece here: Personality Traits You Should Cultivate to Reach Millennials: How Understanding Your Audience Increases Business Value

 

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